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Meet Cindy from Little Balm

Cindy from Little Balm

"When creating my products, I hope to not only share simple and clean self-care products that your skin loves, but also that Little Balm will encourage you to pause each day to care for your wellbeing - to breathe and to find resilience and strength in life" - Cindy, Little Balm

Kindness comes to mind when I think of Cindy. This is clearly reflected in her lovingly handcrafted skincare range, where she cares as much for your wellbeing as she does for your skin. Little Balm's products are only tested on, willing, family members and friends, never on animals. It is these types of actions that makes Little Balm a kind brand to all.

Tell us a bit about yourself?

Hi, I’m Cindy! I’m the founder and maker of Little Balm. My full time gig is being a wife, mother of two littlies and support to my precious family.

When my kids are asleep, I run all aspects of LB: making all your favourite skincare essentials by hand, labelling bottles and packing orders, product design, website management, customer service and so on.

Where are you based?


How did it all begin?

LB began over 3 years ago when I was pregnant with my first child and learnt about the amount of toxins in our commercial skincare products that gets absorbed into the bloodstream. Because of this, I began my study of ingredients and slowly swapped toxic traditional skincare products with my own replacements made from real, recognisable ingredients for my family.

Since adopting a more natural skincare routine and lifestyle, I have noticed a positive impact in not only our skin, but also my well-being as I practised taking a break from the demands of life to care for myself.


Little Balm - Cindy and family

What influences your work?

My intention is to share products that are made with the best natural, non-toxic ingredients that is safe for everyone in the family to enjoy, and remind ourselves to take time to care for bodies and souls each day.

I think carefully about the need to create every product, what it can do and how it is housed. Most products in my range are multipurpose and refillable. I hope that this encourages mindful purchases and helps to make changes to the way we consume and impact the environment.

What do you love about what you do?

I love seeing and knowing how much my products bring joy and change to people’s lives.

What is the most difficult part of what you do?

Running a business on solo and looking after different aspects of Little Balm has been a huge learning curve!


Little Balm packaging boxes

How long does one of your pieces take to make?

Each product varies. I handcraft every product in small batches to ensure freshness and quality. My favourite product to make is also the one that takes most time – that is our first and best-selling lip balms (ever wondered why we’re called Little Balm? 😉

I normally spend the whole evening to slowly melt the oils, butter and wax, then carefully hand-pour the mixture into each balm tube, allow them to set then seal each tube with washi tape and put a label on by hand.

What Are Three Interesting Facts About You?

  • I grew up in the cities of Hong Kong and Sydney (both which I have very fond memories of!). And I often switch between Cantonese and English in my daily conversations with my family.
  • I’m a Christian. I’ve taken time off work (pre-kids) to learn how to read and teach the Bible, and grow people in their understanding of who Jesus is and be changed by Him.
  • I watch Bluey with my kids almost everyday, and I probably love the show as much as my kids do!

What Are You Most Grateful For?

I am so thankful that the journey has been so much fun and full of learning opportunities, and for the support that I've received from our customers, stockists, followers, all the amazing people that I've encountered and collaborated with, and my family and friends who have supported me in so many ways.

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